Digital marketing / SEO
SEO that gets Vancouver businesses found on Google
We help people searching for what you offer find your business. So customers find you first, without paying for every click.
- 01On-page
- 02Technical
- 03Local
- 04Content
SEO, explained in plain language below.
At a glance
SEO in 30 seconds
- What it is
- Making your website the one Google shows when people search for what you offer.
- What you pay for
- The work, not the clicks. Visits from search results are free.
- How long it takes
- Usually a few months before rankings move. It keeps building after that.
- Who it suits
- Any business people look up on Google before they buy or book.
The basics
What is SEO?
SEO stands for search engine optimization. It's the work of making your website the one Google picks when someone searches for what you do.
When someone searches "bakery near me", Google shows three kinds of results: paid ads at the top, a map of local businesses, then the regular results. SEO is how you earn a spot in the map and the regular results, where clicks don't cost you anything.
Google ranks pages by how well they answer the search, how easy they are to use and how much other sites and customers trust them. SEO works on all three.
- Sponsored← ads: you pay for every click
- Map← local SEO: your Google Business Profile
- Results← SEO: free clicks, every day
What goes into it
The four parts of good SEO
Google looks at all of these. Leave one out and the others work less well.
On-page SEO
The words on your pages. Clear page titles, headings and copy that use the words your customers search for.
Technical SEO
How your site is built. Fast pages, working links, a phone-friendly layout and a structure Google can read.
Local SEO
Showing up on the map. A complete Google Business Profile, with the same name, address and phone everywhere.
Content and trust
Reasons for Google to trust you. Helpful pages, reviews and links from other sites that mention your business.
How it works
What we do, step by step
We look at where you stand
What you rank for today, what is holding your site back and who you are up against.
We find your keywords
The words your customers type into Google, picked for how often they are searched and how likely they are to buy.
We fix and improve your site
Page titles, content, speed and structure, so every page has a clear job and Google understands it.
We set up local search
Your Google Business Profile and listings, so you show up on the map in your area.
We add helpful content
New pages that answer what your customers are asking, written for people first.
We report and adjust
Plain-language updates on rankings and visits, and changes based on what is working.
then we keep going: SEO is never really "done"
SEO or ads?
How SEO compares with paid ads
| Topic | SEO | Paid ads |
|---|---|---|
| You pay for | The work on your site | Every click |
| Results start | Over a few months | As soon as ads go live |
| When you stop | Rankings tend to hold for a while | Visits stop right away |
| Best for | Steady visits over the long run | Quick results, launches and offers |
Many businesses do both: ads for visits now, SEO for the long run.How Google Ads work →
Results
What SEO has done for our clients
Questions people ask about SEO
What does SEO stand for?
Search engine optimization. It means improving your website and online listings so search engines like Google show your business to more people searching for what you offer.
How long does SEO take to work?
It usually takes a few months to see rankings move, depending on your site and how many other businesses compete for the same searches. The results keep building over time.
Do I pay for each visitor from Google?
No. Visits from the regular search results are free. You pay for the work that gets you there, unlike ads, where you pay for every click.
Should I do SEO or Google Ads?
Often both. Ads bring visits right away while SEO builds up, and SEO keeps bringing visits without paying per click. We help you pick what fits your budget.
Can you guarantee a number one ranking?
No one can honestly guarantee a ranking, since Google decides the order. What we can do is make your site the best answer for your customers and show you the progress.
Do I need a new website for SEO?
Not always. We can often improve the site you have. If it is slow or hard to update, a new site may be the better start, and we build those too.
psst… we don't bite
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