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Case study 02

SmiliDental

a dental franchise from BC

  • The glass entrance to a Smili Dental clinic, with its blue sign above and a large photo of a laughing girl on the wall
  • A bright Smili Dental treatment room with a dental chair, white cabinets and screens on a blue wall
  • The Smili Dental team cheering with raised fists outside a clinic under its blue sign
Smili Dental

in their words

HigherStack isn’t just an execution team. Their keen interest in our business is matched by innovative solutions that meet and exceed our short term and long term marketing goals. They are well versed in tried and true strategies with around the clock support when deadlines mean dollars. Few in the space provide customer comfort and leading expertise at this pace.

Raghev Menon of Smili Dental, smiling in a navy suit outdoorsRaghev MenonBusiness Development & Technology, Smili Dental

Summary

Smili Dental is a franchise model for dental practices based in British Columbia, Canada. They aim to simplify practice ownership for passionate dentists across Canada while delivering exceptional healthcare to patients.

Overview

Client name
Smili Dental
Industry
Healthcare
Objective
Design & implement a website, exceed new patient goals, optimize SEO, and create a winning PPC strategy.
Timeline
September 2023 - Ongoing
Services provided
  • Web design
  • Web hosting
  • Google Ads
  • SEO
  • Meta Ads

Challenges

where they started

Smili Dental, as a startup company, faced several challenges initially. Their goals included establishing a strong web presence and attracting new patients for their franchisees. Here’s how the HigherStack team played a role:

  1. Challenge 1

    Required a professional, user-friendly website that attracts new patients.

  2. Challenge 2

    Centralizing leads from organic traffic, Google Ads, and social media marketing.

  3. Challenge 3

    Bringing in a steady intake of new patients for newly opened practices.

Strategy

step by step

  1. Step 1: Fully redesigned their website to align with their brand image and guidelines, attending frequent meetings to ensure client satisfaction with the final product.

  2. Step 2: Brainstormed ideas to centralize all leads into one system. After presenting various scalable solutions, the client selected one that aligned with their growth strategy.

  3. Step 3: Designed a Google Ads campaign tailored to their budget, incorporating A/B testing of multiple ad sets and thorough keyword research. Additionally, created highly engaging social media creatives for their Facebook and Instagram campaigns.

Results

the good part

80+ new patients a month at each practice.

The Smili Dental brand now has a streamlined, redesigned, and user-friendly website that efficiently manages leads. Leads are organized by source, location, and status, making follow-ups easy and effective. As a result, the clinic is attracting 80+ new patients per month at each dental practice.

  • 80+ new patients a month
  • Leads in one system
  • A redesigned website

Conclusion

in short

By optimizing the website, centralizing leads through automation, and implementing effective digital marketing campaigns, the clinic was able to significantly improve its online presence, streamline lead management, and consistently attract new patients, setting a strong foundation for future growth. Smili Dental now owns 5 clinics and is expected to open a new one next year, in 2027.

psst… we don't bite

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