Digital marketing / Google Ads
Google Ads that put Vancouver businesses at the top of Google
We run ads that bring people searching for what you offer straight to your business. So you show up the moment people are ready to buy.
- 01Keywords
- 02Ads
- 03Landing pages
- 04Tracking
Google Ads, explained in plain language below.
At a glance
Google Ads in 30 seconds
- What it is
- Paid ads that put your business at the top of Google when people search for what you offer.
- What you pay for
- Each click on your ad. You set a budget, and Google never spends more than it.
- How long it takes
- Ads can start showing the day they go live. They get better as we test and adjust.
- Who it suits
- Businesses that want customers now, or have a launch, offer or busy season coming up.
The basics
What is Google Ads?
Google Ads is Google's advertising system. It puts your business in the sponsored spots at the top of the search results.
When someone searches "plumber near me", the first results are often ads, marked "Sponsored". Businesses pick the searches they want to show up for, and pay only when someone clicks their ad.
Paying more doesn't guarantee the top spot. Google also looks at how well your ad and page match the search. Good ads and pages often cost less per click and show up higher.
- Sponsored← Google Ads: your spot at the top
- Map← local SEO
- Results← SEO
What goes into it
The four parts of a good campaign
Get one wrong and you pay for clicks that never turn into customers.
Keywords
Choosing the searches your ads show up for. Words people use when they are ready to buy, not just browsing.
Ads
The words people see. Clear headlines that match the search and give a reason to click on you.
Landing pages
Where the click goes. A page that matches the ad and makes it easy to call, book or buy.
Budget and tracking
Spending where it pays. Tracking which ads bring calls and sales, and moving money toward them.
How it works
What we do, step by step
Step 1: We learn your goals
What a new customer is worth to you, your budget and what you want people to do: call, book or buy.
Step 2: We research keywords
The searches your customers make, how much clicks on them cost and which ones are worth paying for.
Step 3: We build the campaign
Ad groups, ads and settings like location and schedule, so you only show up for the right people.
Step 4: We set up tracking
Calls, forms and bookings tracked, so you can see which ads bring in customers.
Step 5: We test the ads
A/B tests of different headlines and wording, keeping the ones that get more people to act.
Step 6: We report and adjust
Plain-language updates on what you spent and what you got, and changes based on what is working.
then we keep testing: the best ad is the next one
Ads or SEO?
How Google Ads compares with SEO
| Topic | Google Ads | SEO |
|---|---|---|
| You pay for | Every click | The work on your site |
| Results start | As soon as ads go live | Over a few months |
| When you stop | Visits stop right away | Rankings tend to hold for a while |
| Best for | Quick results, launches and offers | Steady visits over the long run |
Many businesses do both: ads for visits now, SEO for the long run.How SEO works →
Results
What Google Ads has helped our clients do
Questions people ask about Google Ads
What is Google Ads?
Google's advertising system. It lets your business show up in the sponsored spots at the top of Google search results, and you pay when someone clicks your ad.
How much does Google Ads cost?
You choose your budget, and Google will not go over it. What each click costs depends on your industry and how many businesses bid on the same searches. We help you pick a budget that makes sense.
How fast will I see results?
Ads can start showing the day they go live, so visits can start right away. Results usually improve over the first weeks as we test the ads and drop what does not work.
Do I pay if no one clicks?
No. With search ads, you pay when someone clicks your ad, not when it is shown.
Should I do Google Ads or SEO?
Often both. Ads bring visits right away while SEO builds up, and SEO keeps bringing visits without paying per click. We help you pick what fits your budget.
Can I stop my ads at any time?
Yes. Ads can be paused whenever you like. Just keep in mind that visits from ads stop as soon as the ads do.
psst… we don't bite
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