Digital marketing / Pinterest Ads
Pinterest Ads that put Vancouver businesses in people's plans
We make pins people want to save, and show them to people planning what to buy or do next. So people find you while they look for ideas.
- 01Audience
- 02Pins
- 03Offer
- 04Testing
Pinterest Ads, explained in plain language below.
At a glance
Pinterest Ads in 30 seconds
- What it is
- Paid pins on Pinterest, shown to people looking for ideas and planning what to buy or do.
- What you pay for
- The ads being shown or clicked. You set a budget, and Pinterest never spends more than it.
- How long it takes
- Ads can start showing the day they go live. They get better as we test and adjust.
- Who it suits
- Businesses with something people plan for: homes, food, fashion, events, beauty and gifts.
The basics
What is Pinterest Ads?
Pinterest Ads is Pinterest's own advertising system. It puts your business in people's feeds and search results as pins, right next to the ideas they're saving.
People use Pinterest to plan: a kitchen makeover, a wedding, an outfit, dinner this week. So your ads reach them while they're still deciding, often before they know which business they'll go with.
That makes Pinterest Ads good at getting you into people's plans early, with pins they can save and come back to later.
↑ Pinterest Ads: your pin, among their ideas
What goes into it
The four parts of a good campaign
On Pinterest, a pin that doesn't look like a good idea gets scrolled past, however well it's targeted.
Audience and keywords
Who sees your ads. People searching for ideas like yours, with interests that match what you offer.
Pins worth saving
What they see. Tall, good-looking images and videos that people want to save for later.
Offer and landing page
A reason to act. A clear offer, and a page that matches the pin and makes it easy to book, buy or get in touch.
Testing and tracking
Spending where it pays. Trying different pins side by side and moving money toward the ones that bring customers.
How it works
What we do, step by step
Step 1: We learn your goals
Who your best customers are, your budget and what you want people to do: book, buy or get in touch.
Step 2: We pick your audience
The ideas people search for, and the interests and areas that match your customers.
Step 3: We make the pins
Images, videos and short wording made for Pinterest, so your ads look like ideas worth saving.
Step 4: We set up tracking
The Pinterest tag on your site, so you can see which ads lead to bookings, sales and messages.
Step 5: We test the ads
A/B tests of different pins and wording, keeping the ones that get more people to act.
Step 6: We report and adjust
Plain-language updates on what you spent and what you got, and changes based on what is working.
then we keep testing: fresh pins keep people saving
Pinterest or Meta?
How Pinterest Ads compare with Meta Ads
| Topic | Pinterest Ads | Meta Ads |
|---|---|---|
| Who sees it | People looking for ideas like yours | People who match your audience |
| Where it shows | Pinterest feeds and search results | Facebook and Instagram feeds and stories |
| Works best for | Reaching people while they plan | Getting noticed and creating demand |
| Ads are mostly | Tall images and video | Photos and video |
Many businesses use both: Meta to get noticed, Pinterest to be there while people plan.How Meta Ads work →
Questions people ask about Pinterest Ads
What is Pinterest Ads?
Pinterest’s own advertising system. It shows your ads as promoted pins in people’s feeds and in their search results, next to the ideas they are looking at.
How much do Pinterest Ads cost?
You choose your budget, and Pinterest will not go over it. What you get for it depends on your audience and how many other businesses want to reach the same people. We help you pick a budget that makes sense.
Do I need photos or videos?
Pinterest is all about images, so good ones matter a lot. If you have your own photos, we use them. If not, we make the pins.
Is Pinterest only for some kinds of business?
It suits businesses with something people plan for or want ideas about. If your customers browse for ideas before they buy, Pinterest is worth a look. We will tell you honestly if it is not a good fit.
Should I do Pinterest Ads or Meta Ads?
They reach people in different moments. Meta Ads get you noticed while people scroll, while Pinterest Ads reach people who are planning and looking for ideas. Many businesses use both.
Can I stop my ads at any time?
Yes. Ads can be paused whenever you like. Just keep in mind that visits from ads stop as soon as the ads do.
psst… we don't bite
Ready to get into people's plans?
Tell us about your business. We're quick to reply.