Digital marketing / Meta Ads
Meta Ads that get Vancouver businesses noticed on Facebook and Instagram
We make eye-catching ads that put your business in front of the people you want to reach. So the right people see you while they scroll.
- 01Audience
- 02Creative
- 03Offer
- 04Testing
Meta Ads, explained in plain language below.
At a glance
Meta Ads in 30 seconds
- What it is
- Paid ads on Facebook and Instagram, shown to the people most likely to want what you offer.
- What you pay for
- The ads being shown or clicked. You set a budget, and Meta never spends more than it.
- How long it takes
- Ads can start showing the day they go live. They get better as we test and adjust.
- Who it suits
- Businesses with something worth seeing: food, places, products, events and offers.
The basics
What is Meta Ads?
Meta Ads is the advertising system for Facebook and Instagram. It puts your business in people's feeds and stories, between posts from friends and pages they follow.
Unlike Google, people on Facebook and Instagram aren't searching for anything. They're scrolling. So instead of picking searches, you pick who sees your ads: people in your area, of a certain age, with certain interests, or who already visited your website.
That makes Meta Ads good at getting you noticed by people who don't know you yet, and at reminding people who looked at your site but didn't book or buy.
- Friend’s post
- Sponsored
↑ Meta Ads: your post, in their feed
- Friend’s post
What goes into it
The four parts of a good campaign
The right ad shown to the wrong people, or the wrong ad to the right people, wastes your budget.
Audience
Who sees your ads. People picked by area, age and interests, or people who already visited your site.
Creative
What they see. Photos, videos and short lines that stop someone scrolling and look at home in the feed.
Offer and landing page
A reason to act now. A clear offer, and a page that makes it easy to book, buy or get in touch.
Testing and tracking
Spending where it pays. Trying different ads side by side and moving money toward the ones that bring customers.
How it works
What we do, step by step
Step 1: We learn your goals
Who your best customers are, your budget and what you want people to do: book, buy or get in touch.
Step 2: We pick your audience
The area, ages and interests to target, plus people who already know you, like past site visitors.
Step 3: We make the ads
Eye-catching photos, videos and wording for Facebook and Instagram, made to fit each place they show up.
Step 4: We set up tracking
The Meta pixel on your site, so you can see which ads lead to bookings, sales and messages.
Step 5: We test the ads
A/B tests of different images and wording, keeping the ones that get more people to act.
Step 6: We report and adjust
Plain-language updates on what you spent and what you got, and changes based on what is working.
then we keep testing: fresh ads keep people looking
Meta or Google?
How Meta Ads compare with Google Ads
| Topic | Meta Ads | Google Ads |
|---|---|---|
| Who sees it | People who match your audience | People searching for what you offer |
| Where it shows | Facebook and Instagram feeds and stories | Google search results |
| Works best for | Getting noticed and creating demand | Catching people ready to buy |
| Ads are mostly | Photos and video | Text |
Many businesses use both: Meta to get noticed, Google to be there when people search.How Google Ads work →
Results
What Meta Ads have helped our clients do
Questions people ask about Meta Ads
What is Meta Ads?
The advertising system for Facebook and Instagram, which are both owned by Meta. One campaign can show your ads on both.
How much do Meta Ads cost?
You choose your budget, and Meta will not go over it. What you get for it depends on your audience and how many other businesses want to reach the same people. We help you pick a budget that makes sense.
Do I need photos or videos?
Ads on Facebook and Instagram are mostly visual, so good images help a lot. If you have your own photos, we use them. If not, we make the ad creatives.
Can I choose who sees my ads?
Yes. You can target by area, age and interests, and show ads to people who already visited your website or follow your pages.
Should I do Meta Ads or Google Ads?
They do different jobs. Google Ads reach people already searching for what you offer, while Meta Ads get you noticed by people who might not be looking yet. Many businesses use both.
Can I stop my ads at any time?
Yes. Ads can be paused whenever you like. Just keep in mind that visits from ads stop as soon as the ads do.
psst… we don't bite
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