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Case study 07

CalibarFitness

top of the search

  • A coach in a black Calibar shirt kneels and laughs as a member in a white tank top holds a headstand on wooden parallettes
  • A big group of Calibar members posing around a pull-up bar, some hanging from it, some standing on it and others sitting on the mat
  • Two members in a deep plank with their hands on red resistance bands while a coach watches from behind
Calibar Fitness

in their words

Had the guys at higher stack completely refresh and renew our website. It has helped tremendously with getting new leads and people in the door at our brick and mortar business in Vancouver.

Kevin and KellyOwners, Calibar Fitness

Summary

Calibar Fitness is a calisthenics gym at 311-4899 Vanguard Rd in Richmond, which bills itself as the first calisthenics-only gym in the Vancouver area. Owners Kevin and Kelly focus on helping beginners get started with bodyweight training on bars, rings and parallettes, coaching in a smaller, less intimidating space than a regular gym. Alongside personal training, small group classes and open gym, they run monthly meetups, workshops and pop-ups, and host the provincial calisthenics competition Battle to the Summit 2. Calibar came to HigherStack for a redesigned website, hosting and SEO.

Overview

Client name
Calibar Fitness
Industry
Fitness (calisthenics gym)
Objective
Redesign the site to match the brand, simplify the top of the funnel and bring in more leads.
Services provided
  • Web hosting
  • Website redesign
  • Lead generation
  • SEO

Challenges

where they started

Calibar had built a passionate community, but their website wasn’t turning visitors into new members. Here’s what stood in the way:

  1. Challenge 1

    The website didn’t match the Calibar brand.

  2. Challenge 2

    Too many steps between visiting the site and getting in touch.

  3. Challenge 3

    Not showing up when people searched for calisthenics gyms.

Strategy

step by step

  1. Step 1: Hosted their new site.

  2. Step 2: Redesigned the site to match their brand.

  3. Step 3: Simplified the top of the funnel to bring in more leads.

  4. Step 4: Added SEO.

Results

the good part

The top calisthenics gym on Google search

Calibar now ranks as the top calisthenics gym on Google search. They have a massive community in calisthenics, and the business is scaling well.

  • Top calisthenics gym on Google
  • Massive community
  • Business scaling well

Conclusion

in short

Calibar set out to bring more beginners into calisthenics, and their website now helps do exactly that. With a site that matches the brand, a simpler path to getting in touch and strong search rankings, the business is scaling well, and we continue to host and support it.

psst… we don't bite

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